How to Start Affiliate Marketing in Ghana

Get the best tips and resources to start affiliate marketing in Ghana. You will learn how to generate leads and close your first sales.

Is this your first time hearing about Affiliate Marketing? Whether you are a newbie or familiar with the phrase, you are in a for knowledge-packed reading.

I wrote earlier about 11 Ways to Make Money Online in Ghana as a Student. In this article, I touched a bit on Affiliate Marketing but in this particular article, I will give you all the details you must know about this particular type of business.

You will also learn how to generate leads and open and close your very first sales. I will also divulge some of the best affiliate platforms that promise up to 50% commission. You will also be able to apply all the methods I will teach in this guide whether you are in Ghana or not.

What is Affiliate Marketing?

First things first, let’s answer the very first question. What is Affiliate Marketing?

Affiliate marketing is like a partnership where someone helps to sell another person’s product or service. The person selling gets a special link or code. When people buy through that link or with that code, the seller gets a commission, which is like a reward for helping to make the sale happen.

It’s like recommending a good book to a friend, and if they buy it because of your recommendation, the bookstore gives you a little something as a thank you.

In short, you do not own any product but you are helping someone who owns the product to sell it for a portion of the profit.

It could be a digital product or physical product and you can earn as much as 50% commission if the product is digital.


Most people have misconceptions about this type of business which has never been true. You need to know what affiliate marketing is and what it is not.

  1. Get rich quick
    Some people think affiliate marketing is a magic way to get rich overnight. But in reality, it takes time, effort, and strategy to succeed. It’s more like planting seeds and patiently watching them grow into a fruitful garden.
  2. No need for a website
    While it’s possible to do this business without a website, having one can greatly enhance your chances of success. Some think they can just spam their affiliate links everywhere, but that’s not a sustainable or effective approach. A website gives you a platform to provide value to your audience and build trust.
  3. It’s all about selling
    Affiliate marketing isn’t just about pushing products on people. It’s about building relationships and providing valuable information or solutions to your audience. If you focus only on sales, you might turn people off instead of building trust.
  4. Anyone can do it
    While affiliate marketing is accessible to anyone, not everyone will succeed at it. It requires skills like marketing, content creation, SEO, and relationship building. It’s not a one-size-fits-all solution, and it takes dedication to learn and improve over time.
  5. It’s passive income
    While affiliate marketing can generate passive income once you set things up, it’s not completely hands-off. You need to continually optimize your strategies, keep up with industry trends, and adapt to changes in the market to maintain and grow your income.

Understanding these misconceptions can help you set realistic expectations and approach the endeavour with a clear understanding of what it entails.


Starting affiliate marketing in Ghana is quite a hustle but if you pull through successfully, the benefits are great. Below are some of the benefits of affiliate marketing.

  1. Low Startup Costs
    You don’t need a lot of money to start affiliate marketing. Most affiliate programs are free to join, and you don’t have to worry about inventory, customer service, or product development.
  2. Flexible Work Schedule
    Affiliate marketing allows you to work on your own time. You can choose when and where to work, making it suitable for those with busy schedules or other commitments.
  3. Passive Income Potential
    Once you set up your affiliate links and start generating traffic, you can earn passive income. This means you can continue to earn money even when you’re not actively working.
  4. No Product Creation
    You don’t have to create your own products or services. Instead, you promote products that already exist. This saves you time and effort, allowing you to focus on marketing and promotion.
  5. Scalability
    Affiliate marketing offers the potential for unlimited scalability. As you grow your audience and optimize your strategies, you can increase your income without necessarily increasing your workload.
  6. Global Reach
    The internet allows you to reach audiences around the world. With affiliate marketing, you’re not limited by geographical boundaries, giving you access to a larger pool of potential customers.
  7. Diverse Income Streams
    You can promote products and services across various niches and industries, diversifying your income streams. This reduces risk and increases your earning potential.
  8. Performance-Based Rewards
    Unlike traditional jobs where you’re paid a fixed salary, affiliate marketing rewards you based on your performance. The more sales or leads you generate, the more you earn, directly correlating effort and reward.

These benefits make affiliate marketing an attractive option for those looking to earn money online with minimal upfront investment and maximum flexibility.

How to Start Affiliate Marketing in Ghana

Affiliate marketing in Ghana is not only an online business but can also be done offline. In this section, I will teach you how to start it. Note that this particular procedure will work even if you are not in Ghana.

  1. Choose Your Niche
    Select a niche that interests you and aligns with your expertise or passion. Consider factors like demand, competition, and profitability. Popular niches in Ghana include health and wellness, fashion, technology, and finance.
  2. Research Affiliate Programs
    Look for affiliate programs that offer products or services related to your chosen niche. Keep reading and I will list some of the best affiliate marketing platforms in Ghana for you.
  3. Create a Platform
    Decide on the platform you’ll use to promote affiliate products. This could be a blog, YouTube channel, social media profiles, or a combination of these. Set up your platform and optimize it for user experience and search engine visibility.
  4. Produce Quality Content
    Create valuable and relevant content that attracts your target audience. This could include blog posts, videos, reviews, tutorials, or social media posts. Focus on providing solutions to your audience’s problems or answering their questions.
  5. Promote Affiliate Products
    Integrate affiliate links into your content naturally. Recommend products or services that you genuinely believe in and that would benefit your audience. Be transparent about your affiliate relationships to build trust with your audience.
  6. Drive Traffic to Your Platform
    Use various marketing strategies to drive traffic to your platform. This could include search engine optimization (SEO), social media marketing, email marketing, influencer partnerships, or paid advertising. Experiment with different tactics to see what works best for you.
  7. Build an Email List
    Capture leads by offering valuable incentives such as free guides, e-books, or exclusive content in exchange for email sign-ups. Nurture your email list by sending regular updates, promotions, and recommendations related to your niche.
  8. Track and Optimize Performance
    Monitor the performance of your affiliate marketing efforts using analytics tools. Track metrics like clicks, conversions, and revenue to identify what’s working and what’s not. Optimize your strategies based on data insights to improve your results over time.
  9. Comply with Regulations
    Familiarize yourself with relevant regulations and guidelines governing affiliate marketing in Ghana, such as consumer protection laws and data privacy regulations. Ensure that you comply with these regulations to avoid legal issues.
  10. Stay Updated and Adapt
    Stay informed about industry trends, changes in consumer behaviour, and updates to affiliate programs. Adapt your strategies accordingly to remain competitive and maximize your earning potential in the dynamic affiliate marketing landscape.

By following these steps and staying consistent and patient, you can start and grow a successful affiliate marketing business in Ghana.

Best Affiliate Marketing websites

If you want to make a living out of affiliate marketing in Ghana, then you need the best platforms. The platforms with the best commission rates are considered the best platforms. I will list a couple of them below.

How to Start Affiliate Marketing in Ghana

Digistem is one of the top affiliate platforms for newbies. Most of its products are digital so all you need is your mobile phone to start selling. The interesting part is you get at least 40% commission on every sale.
I have created a mentorship WhatsApp group for those who are interested in this platform. You can join if you are interested.

How to Start Affiliate Marketing in Ghana (2)

Jumia KOL
Most people don’t know that Jumia has an affiliate program. If you are one of those people, then I’m here to tell you they do. Their commission rate is very low compared to the first platform I mentioned but you can still make some money using this particular platform.
All you have to do is to recommend Jumia products and get paid.

Generating Leads

Generating leads for affiliate products involves attracting potential customers who are interested in what you’re promoting. Here’s a brief description of how to do it:

  1. Create High-Quality Content
    Develop valuable and engaging content that addresses the needs and interests of your target audience. This could be blog posts, videos, reviews, tutorials, or social media updates.
  2. Use SEO Strategies
    Optimize your content for search engines by using relevant keywords, creating high-quality backlinks, and ensuring your site is fast and mobile-friendly. This helps your content rank higher in search results, driving organic traffic to your site.
  3. Leverage Social Media
    Share your content on social media platforms where your audience hangs out. Engage with your followers by responding to comments, joining relevant groups, and using hashtags to increase visibility.
  4. Build an Email List
    Offer something valuable, like a free e-book or exclusive tips, in exchange for email addresses. Send regular newsletters with helpful content and affiliate product recommendations.
  5. Utilize Paid Advertising
    Run targeted ads on platforms like Google, Facebook, or Instagram to reach a broader audience. Tailor your ads to attract people interested in your niche.
  6. Collaborate with Influencers
    Partner with influencers in your niche who can promote your content and affiliate products to their followers. This can increase your reach and credibility.
  7. Engage in Online Communities
    Participate in forums, discussion groups, and online communities related to your niche. Provide helpful insights and subtly promote your content and affiliate links where appropriate.

By implementing these strategies, you can attract and engage potential customers, increasing the likelihood they’ll click on your affiliate links and make purchases.

Closing Your First Sale

Closing a sale is one of the skills that will make you a millionaire. Getting people to develop an interest in your product is one thing. But getting them to take action is another thing.

Closing a sale is the art of convincing people enough to take action.

  1. Understand Your Product
    Know all the details about the product or service you’re selling. Understand its features, benefits, and how it solves the customer’s problems.
  2. Know Your Customer
    Learn about your customer’s needs, preferences, and pain points. Ask questions to understand what they are looking for.
  3. Build Trust
    Be honest and transparent with your customers. Show that you care about their needs and are there to help them, not just to make a sale.
  4. Highlight Benefits
    Focus on how your product or service will benefit the customer. Explain how it will make their life easier, save them money, or solve a problem they have.
  5. Handle Objections
    Listen to any concerns or objections the customer might have. Address these calmly and provide clear, reassuring answers.
  6. Use Social Proof
    Share testimonials, reviews, or success stories from other customers. This shows that others have had positive experiences with your product or service.
  7. Create Urgency
    Encourage the customer to act now by offering limited-time discounts, bonuses, or highlighting the limited availability of the product.
  8. Ask for the Sale
    Be direct and confident when asking the customer to make a purchase. For example, you can say, “Are you ready to get started?” or “Can I process your order now?”
  9. Make it Easy
    Simplify the buying process as much as possible. Ensure the customer knows exactly what to do next and provide clear instructions for completing the purchase.
  10. Follow Up
    If the customer needs more time to decide, follow up with them later. A friendly reminder can help nudge them towards making a decision.

By following these steps, you can effectively close sales and help customers make the best choice for their needs.

Why should you choose High Commission Rate Affiliates?

Choosing high commission rate affiliate platforms is key to earning more. Just like any other type of business, a 50% profit margin is better than anything less than that.

Can You Start Affiliate Marketing in Ghana?

You can start affiliate marketing in Ghana even without any cash. You only need your smartphone with an internet connection and the right affiliate program.


Affiliate marketing in Ghana is a viable and rewarding way to make money online. By understanding the basics, dispelling common misconceptions, and recognizing the numerous benefits, you can set realistic expectations and approach this business with confidence. Starting with a clear plan, selecting the right niche, creating valuable content, and using effective marketing strategies will help you generate leads and close sales.

With dedication and patience, you can build a successful affiliate marketing business that offers flexibility, scalability, and the potential for significant passive income. Whether you’re in Ghana or anywhere else, these tips and strategies will guide you towards achieving your affiliate marketing goals.

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